Where is online community heading. Let us know your thoughts

We’ve heard it time and time again, that the true value of an online following lies not in its size, but rather in its depth of engagement. It’s therefore no surprise that we’ve seen so many companies and brands starting to place community building and community engagement strategies at the heart of their marketing efforts.

Let’s face it. The benefits of community building and community engagement are endless. For starters, it’ll drive more leads, improve brand loyalty and increase user retention. Also, let’s not forget that having an active and engaged community is WAY more cost-effective than having to invest a tonne of cash on Facebook or AdWords to drive more leads.